ADAS calibration has moved from dealer-only to a fast-growing aftermarket service. Global reports show calibration equipment going from a few hundred million USD in 2025 to over USD 1B by 2035 — meaning more and more shops will be doing it, not just body shops.
OEM: perfect for brands you service daily, but expensive and often tied to online accounts.
Aftermarket (Autel, Launch, Hella): cheaper entry, multi-brand coverage, report printing — ideal for a mixed independent workshop. Market data says multi-brand calibration equipment is the main growth area in aftermarket.
By 2025 ADAS calibration is no longer “nice to have”. Equipment prices drop, but demand keeps growing, especially after glass replacement and minor crashes. If your shop already has a modern scanner, adding a target frame and allocating a clean bay is often enough to start. The key is to document every calibration and price it separately.